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Indoor climate software leader Freesi receives new investment from PropTech group Hydda

Press release 21.6.2023

Indoor climate and energy optimization software provider Freesi today announced a new investment from Swedish Hydda, a fast-growing PropTech group, backed by BLQ Invest and Vasakronan. The investment further strengthens Hydda’s service offering in energy efficiency, ESG and Smart metering. 

In a time marked by an energy crisis, inflation, high interest rates and, in many cases, declining occupancy rates, it is increasingly important for real estate to focus on efficiency and cost reductions, while at the same time improving customer experience and maximizing revenue flows. 

Energy efficiency and improved indoor climate are therefore high on the agenda of most in the real estate space. Freesi’s energy efficiency and indoor climate solutions help real estate understand, control, and optimize indoor climate in large building portfolios. 

“We’re seeing greater customer interest for solutions that can help them manage their indoor climate and reduce costs. The investment in Freesi enables us to offer customers the best and most effective energy efficiency and indoor climate solutions. The deal also broadens and strengthens our PropTech service offering for real estate – and helps these businesses achieve their sustainability goals,” says Martina Skande, CEO of Hydda. 

Since its founding in December 2021, Hydda has acquired five PropTech companies and invested in two others, including Freesi. Hydda continues to grow rapidly, both organically and through acquisitions.  

“We are filled with enthusiasm as we partner with Hydda, recognizing that both of our esteemed Proptech companies have established a solid reputation for substantial growth. By working together, we have the opportunity to elevate our Nordic success story to a remarkable global scale,” says Samu Niska, CEO of Freesi. 

Freesi is a SaaS company offering indoor climate management services for the real estate industry. The company was founded in 2017 and it has previously received investments from Helen Ventures, AI-investor Curiosity, and engineering company AINS. Freesi has 180 customers, the majority of which are in Europe. Freesi focuses on the Nordic region, UK, DACH and Benelux, although global expansion is its overall goal. 

Hydda’s investment and partnership with Freesi strengthen Freesi’s position as the Nordic region’s leading indoor climate and energy optimization solution and brings the company one step closer to its goal of becoming a global leader. 

For more information, please contact: 

Jan-Kristian Westerlund, CCO Freesi

Philip Göransson, CCO Hydda,
+46 70-3189276

About Hydda 

Hydda is a software company focusing on innovative SaaS solutions for the real estate industry. Hydda Group currently has six subsidiaries: Envise, Parkando, Elbilio, Spaceflow, Estate Logs and Freesi. The focus is on optimizing areas where people live and work. Hydda’s investment partners include some of Sweden’s largest real estate players: Vasakronan, Brunswick Real Estate and Neptunia Invest as well as Blq Invest. Together with Hydda, they equip properties with the smartest technology to increase customer value, sustainability and profitability.

About Freesi 

Freesi is the industry leader for indoor climate management, committed to optimizing indoor air quality, reducing energy consumption, and enhancing tenant experience in real estate portfolios. With its advanced indoor climate data, Freesi is transforming how the industry approaches Social ESG metrics, utilizing science-based methodologies to provide benchmarking, reporting, and target-setting, as well as driving improvements through the value chain. 

Freesi serves 180 real estate customers across 11 countries. Deloitte awarded Freesi the 33rd spot on their coveted Technology Fast 50 Finland list in 2022, recognizing it as one of the fastest-growing companies in Finland with +806% revenue growth in the last four years.